Chinese and Nepali media collaborate to promote ‘Silk Road Fuchuan’ art exhibition in Nepal
Kathmandu / An agreement has been reached between the Chinese Cultural Institute and media outlets active in South Asia to collaborate to promote the ‘Silk Road Fuchuan World Traveling Art Exhibition’ to be held in Nepal at the international level.
The agreement was reached during discussions between Wang Hongjun, executive chairman of China’s Silk Road Fuchuan International Cultural and Art Research Institute, and his delegation with Hou Zhihong, chairman of South Asia Network Television Group, and Ren Mila, CEO.
The discussions covered preparations for organizing exhibitions in Nepal, strategies for promoting through foreign media, and expanding cultural relations between China and Nepal.
Nepal-based South Asia Network Television Group has expanded its media network to seven countries in South Asia. The group, which has been producing and broadcasting content in Chinese, English and Nepali, has been working to promote cultural relations, people-to-people exchanges and Silk Road culture between China and Nepal.
During the discussion, Wang Hongjun, executive chairman of the institute, explained the concept, objectives and artistic aspects of the ‘Silk Road Fuzhou World Tourism Exhibition’. According to him, the project aims to connect the Belt and Road Initiative and the concept of a shared future for mankind through art, presenting the giant landscape sculpture ‘Silk Road Fuchuan’ as the main attraction.
The first edition of the exhibition was held at the Hunan Provincial Cultural Center in China in January 2026. The institute stated that more than 200 distinguished figures from the political and cultural fields participated in the event.
Noting that Nepal is an important hub on the South Asian route of the ancient Silk Road, Wang expressed confidence that the exhibition would further strengthen the historical friendship and cultural ties between China and Nepal. He said that the aim is to enhance cultural understanding and artistic exchanges between the people of the two countries by presenting the works of Nepali and Chinese artists on the same stage.
South Asia Network Television Group Chairman Hou Zhihong and CEO Ren Mila pledged to collaborate on promoting the project, noting its international significance. They said they would expand its reach in South Asia through news coverage of the exhibition’s opening ceremony, interviews with artists, multilingual content production, and online promotion.
Both sides have expressed their commitment to continue regular cultural and media cooperation in the coming days and to further deepen China-Nepal relations through art.
